UP371 What the Super Bowl reveals about the big event ticket market

The Super Bowl is the biggest day in sport. 
So who will be in Vegas for the game and how much have they paid for a ticket? 
And of course, has Taylor Swift had an impact on demand and price for those tickets?
We're joined by Cris Miller, Chief Business Officer at StubHub and Global Managing Director at viagogo.
Cris is joined by Rob Wilson, Professor of Applied Sport Finance at Sheffield Business School.

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