In this episode, the host engages with Kevin, the co-author of 'The Sustainable Business Book,' as they delve into the importance of sustainability in business. Kevin shares his journey from his multicultural upbringing to becoming a prolific author and consultant. The conversation explores Kevin's innovative PLANET system for creating sustainable business strategies, highlighting the importance of clear frameworks and actionable steps. The discussion also touches on the pervasive issues of overconsumption, inequality, and the need for consistent, incremental progress akin to the '20-mile march' strategy. Kevin emphasizes the significance of understanding ESG (Environmental, Social, Governance) metrics, creating actionable plans, and focusing on social as well as environmental sustainability. The episode wraps up with practical advice for business leaders looking to build businesses that act as a force for good!

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A big thank you to our epsiode sponsor Sideways. Head to their website hospitality.sideways.ai or email them directly at john@sideways.ai

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