New Books Network

Michelle H. S. Ho, "Emergent Genders: Living Otherwise in Tokyo's Pink Economies" (Duke UP, 2025)

May 23, 2025
Michelle H. S. Ho, an assistant professor at the National University of Singapore, shares insights from her book on emergent genders in Tokyo's Pink Economies. She discusses the unique intersection of gender and popular culture in Akihabara, emphasizing how economic factors shape contemporary identities. The conversation reveals how crossdressing cafés navigate capitalism, offering spaces for gender nonconforming individuals. Ho also highlights the deep ties between beauty, fashion, and identity within marginalized communities, illustrating the vibrant nuances of gender expression in Japan.
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ANECDOTE

Finding the Research Topic

  • Michelle Ho discovered the pink economies research topic after watching a YouTube clip about male-to-female cross-dressing cafes.
  • Intrigued, she made field trips to Tokyo to immerse herself and turned one paper into a dissertation project.
ANECDOTE

Late Nights Fieldwork Challenge

  • Michelle Ho detailed challenges including late-night fieldwork until 5 a.m. to align with social patterns at cafes.
  • She adapted her sleep schedule like managing jet lag to record observations promptly after visits.
INSIGHT

Emergent Genders and Capitalism

  • Emergent genders arise as individuals fracture, contest, and reimagine older gender forms creating new ways of being.
  • Markets and capitalism, especially in pop culture hubs like Akihabara, play a crucial role in how these genders emerge and survive.
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