Clients on Demand S7E12 The Sales Funnel Generating 13x ROI (While Everyone Else Struggles)
Today I'm going to share something that completely surprised me. We tested a funnel that generated $13 for every $1 we spent on ads - but here's the thing, it goes against everything most coaches think they know about webinars. In this episode, I break down exactly what we did and why I think it worked so well. Fair warning: your results may be totally different, but I believe you deserve to know what's working for us right now.
What I Cover in This Episode: π₯ The trust problem I'm seeing everywhere in the coaching space (and my theory on why it's happening) π° Real numbers from our test - I'll show you exactly what we spent and what we made back (no BS) π― The webinar strategy that got us 90% show rates when our free ones were getting 30% β‘ The psychology shift I noticed when people invested $27 vs getting it free π Complete funnel breakdown - every step from Facebook ad to high-ticket enrollment
Why I Think This Works (You'll Have to Listen for the Details): I dive deep into what I call the "trust recession" and why I believe prospects are more skeptical than ever. I also share my formula for building trust quickly - it's simple but powerful. Plus, I walk through our exact webinar structure and why we charge $27 for something most coaches give away free. The psychology behind this might surprise you. And here's something cool - 65% of people who bought the $27 ticket also upgraded to our $27 VIP option. I'll explain exactly what that includes and why I think it works so well.
The Real Numbers (What Actually Happened):
We spent: $10,000 on ads We made back immediately: $5,000 from ticket sales Final result: $65,000 in high-ticket sales Net return: About 13x our investment
Important: These are our specific results from one test. Your results will likely be different based on your market, offer, and execution. I'm not suggesting you'll get the same outcomes.
Perfect If You're: β Struggling with low webinar attendance β Having trouble converting cold traffic β Tired of attracting people who aren't serious β Looking for a more predictable way to get clients
Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino
Apply to Work With Russ Ruffino & Clients on Demand π https://www.clientsondemand.com/apply
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