From the classroom to the comms room—this week’s guest knows a thing or two about getting a message across.

Whitney sits down with Bobby Parker, founder of Parker Gene Creative, who went from teaching lessons to teaching schools how to actually communicate. They dive into the wild world of education marketing—where every message has to speak to parents, students, teachers, and sometimes the whole town.

Bobby shares how crisis comms can make or break a school’s reputation, what most schools get wrong about storytelling, and how his TEACH framework is changing the way education pros think about PR.

🎤 Spoiler: great communication doesn’t just fill seats—it shapes futures.

Whether you’re in education, nonprofit work, or just love a good brand rescue story, this episode will make you see school PR in a whole new light.

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