The Story Why everyone is watching women’s rugby (and you should too)
Sep 26, 2025
Elgan Alderman, a sports reporter and co-host of The Times rugby podcast, dives into the electric rise of women's rugby as England’s Red Roses approach the World Cup final. He highlights the record-breaking crowds, like the 42,000 at the opening night, and how social media stars are drawing in new fans. Elgan discusses the inspirational role of the Lionesses, challenges faced by Canadian teams, and the joyful atmosphere of the tournament. He also touches on historical barriers and the growing need for equity in pay and investment as rugby's popularity soars.
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Moment Of Breakthrough
- The Women's Rugby World Cup has become a watershed with record crowds and attention, showing the sport's rapid rise.
- England's sellout Twickenham final and tripled ticket sales mark a pivotal moment for women's sport globally.
Professionalism vs Resource Constraints
- England (Red Roses) embraced professionalism early and dominate internationally as a result.
- Canada remain elite despite limited domestic pro structures, creating a classic pro vs underdog matchup.
Canada's Crowdfunded Push
- Canada launched a crowdfunded campaign called Mission Win Rugby World Cup 2025 to raise missing funds.
- The campaign filled a roughly $1 million CAD shortfall and funded their World Cup preparations.