

Behavioural Economics and You
Aug 4, 2025
Dive into the fascinating world of behavioral economics and how it shapes our financial decisions. Explore the intriguing dynamics between instant gratification and long-term planning. Discover the impact of default options in retirement savings and why understanding consumer behavior is essential. Learn about cognitive biases that heavily influence how we spend and invest. The conversation sheds light on the subtle ways marketers nudge us toward choices we may not even realize we're making.
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Behavioural Economics By Thaler & Sunstein
- Richard Thaler and Cass Sunstein wrote Nudge and shaped modern behavioral economics.
- Christine Conway highlights Thaler's Nobel and Sunstein's Holberg Prize to show credibility.
Choice Architects Shape User Paths
- Decision makers design pathways and defaults that steer our choices.
- Christine Conway warns these architects exploit our energy-saving brain processes.
Make Desired Actions Frictionless
- Do eliminate sludge and make the desired option as easy as possible.
- Christine Conway stresses ease wins because our brains conserve energy.