Tomorrow's Bites with Andrés and Sjacco E14: “A Shocking Fact motivated me to lead the Protein Transition for a Broader Impact.” - The story of Wim de Laat co-founder of the Protein Brewery & BioscienZ
Life-changing events can make you realize the value of time. This profound shift drove Wim de Laat, sparked by his early loss of his father. From a farming background, he chose science and later discovered the environmental toll of traditional animal protein production on the Brazilian rainforest. This led him to establish companies focused on alternative protein production using microorganisms. Despite his preference for science, his integrity and desire to make a difference shine through. Wim de Laat's story is an inspiration for everyone in the food industry, showcasing a mission that aims for a better world.
Topics discussed:
How his youth shaped the person he is today
When his interest in food start
The trigger that got him attached with the need of change in our current food system
His path till his position right now in the food chain
His journey of starting the companies
The importance of having the experience beforehand
Taking risks
Challenges of bringing new ingredients to the market
How to handle pushbacks in the industry
The importance of scalability of your proces
The fermentation process to create proteins and what makes it an eco-friendly choice
The scalability of his fermentation process
The deep dive he took to start for himself
The importance of having fun at work
His personal future dreams
And more..
Look into the companies the Protein Brewery & BioscienZ - https://www.theproteinbrewery.nl/ & https://www.bioscienz.nl/
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