Good Content with Shannon McKinstrie Your Winning Content Strategy is Hiding in Plain Sight
If you’ve been looking for your winning content strategy: it’s hiding in plain sight! We’ll discuss our favorite type of content right now: personal and less polished, while we break down real examples with viral hooks. Plus, I'm going beyond just Instagram today, I’ll let you in on my favorite carousels taking both Instagram and TikTok by storm (with links!) and we’ll talk about studying your own scrolling and buying habits to unlock the kind of content that drives engagement and sales, all while keeping things authentic and fun.
In this episode we’ll be covering:
- Discovering your winning content strategy through observation, leaning into what's already working on Instagram and TikTok.
- A real-life listener success story: growing to 126,000 followers in just one year using content hooks I’ve shared on this podcast!
- How to analyze viral brands outside your niche to inspire fresh and effective content ideas.
- The Nitro Bar's repeating, human-focused content formulas that keep outperforming the typical marketing guru advice.
- Creating your own carousel posts with candid photos and overlaying text.
- Human connection, emotional storytelling, and authenticity are more powerful than overly-polished, scripted posts.
- A little self-reflection on your own buying and scrolling behavior to help shape your unique content strategy.
Featured content in this episode:
- Cozycornerkai: Solo dates I love
- AshleyKburns: The stuff Zillow won’t tell you
- Kaylaskitchandfix: Carousel day
- Chacekitchen: Soup season Carousel
- Courthaynes4: How to heal from anxiety
- Btswsuki: Websites I can’t live without
- Mita.studioo: Next projects on my sewing list
- Inspirewithyas_: Books I think every highly sensitive girl should read
- Annnamiller: Top books I recommend as a Christian therapist
Recommended episodes:
- Episode 062: Why You Don’t Need Fancy Content to Stand Out
- Episode 074: How to Humanize Your Account When You Feel Stuck in Business Mode
- Episode 076: Create Content That Makes Them Want to Keeping Coming Back
- Episode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
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