The Vergecast The future of Apple: our biggest questions and hottest takes
Sep 6, 2022
The hosts dive into Apple's upcoming product releases and their impact on the tech landscape. They debate the company's ventures into automotive and gaming, questioning whether these are wise moves. A deep dive into the potential shifts in leadership sheds light on the future direction under Tim Cook's successors. The discussion touches on Apple's dual identity as a privacy advocate while navigating the advertising space. Challenges in search engines and the evolution of wireless technology are also explored. Can Apple innovate while maintaining consumer trust?
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Apple's Search for Growth
- Apple seeks new markets big enough for meaningful growth, like cars or healthcare.
- These industries offer potential for significant revenue generation, even if only capturing a small percentage.
Apple's Growth Strategy
- Apple prioritizes selling more to existing iPhone users over finding new product categories as big as the iPhone.
- They chase growth in services and other smaller markets due to the iPhone's immense size.
Apple's Gaming Potential
- Apple has a significant opportunity in video games but needs to take it seriously.
- They could create a game console or streaming service, leveraging their expertise in mobile gaming.