How can climate journalism cut through the noise, overcome climate fatigue, and help us make sense of a rapidly changing world?

In this episode of The Future of Sustainability podcast, host Michael Hanf is joined by Graihagh Jackson, Senior Broadcast Journalist at the BBC and the voice behind The Climate Question, the BBC’s flagship programme on climate change.

With a background in science communication and a passion for storytelling, Graihagh shares how she and her team bring complex climate topics to life. From covering electric mobility in Delhi to the emotional realities of child marriage in Bangladesh, The Climate Question blends rigorous reporting with human-centered narratives to make climate issues tangible, relevant, and accessible.

Together, we explore:

🔹 The BBC’s commitment to informing rather than influencing

🔹 What works (and what doesn’t) when engaging audiences who are overwhelmed or disengaged

🔹 How storytelling, solutions, and surprise are key to connecting with listeners

🔹 The global diversity of questions and perspectives Graihagh receives from the show’s audience

🔹 The role of climate journalism in countering disinformation and holding institutions accountable

Graihagh also shares standout episodes, including stories from Malawi, India, and Bangladesh, and explains how The Climate Question is creating space for constructive conversations in a world that too often feels divided.

Whether you are a long-time listener of climate content or new to the space, this episode offers a behind-the-scenes look at how trusted journalism can play a transformative role in the sustainability transition.

🎧 Listen now to discover why The Climate Question has become a global reference point for climate storytelling done right.

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