Special Series The Entrepreneur Alphabet |  X-Factor | Episode 24

The X-Factor is your 10 to 100x underlying advantage.

It’s usually invisible to your customers but underpins your strategy and blocks your competitors from trying to copy you.

Finding your X-factor can be a daunting task. Still, it's essential if you want to build a successful and sustainable business.

Do you have one?

In this episode, I'll define the X-factor for businesses and provide practical recommendations for entrepreneurs to find their X-factor.

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