The Golden Age of Online Communities & the WELL with Gail Ann Williams
Jun 1, 2021
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Gail Ann Williams, pioneering community strategist and manager, joins the Cohere podcast to discuss the founding of the WELL, different community business models, sensory-rich text-based experiences, privacy challenges, and the unique environment of compassion and empathy in online communities.
The WELL, one of the first successful online communities, navigated major changes and continues to thrive today, highlighting the importance of community culture and adaptation.
Online communities need clear guidelines, effective moderation, and member empowerment to ensure inclusive and diverse spaces where members feel heard and valued.
Deep dives
The Evolution of Online Communities and the Golden Age of the Well
The podcast episode explores the evolution of online communities, with a particular focus on the well, one of the first successful large-scale online communities. The guest, Gail Williams, shares her experiences as a conference manager and her involvement in guiding the community through major changes, such as the acquisition of the well by Salon.com in 1999 and its eventual repurchase by passionate members. The podcast delves into the culture, norms, and values of the well, including the notion of 'you own your own words,' and discusses how the well provided a space for meaningful connections among like-minded individuals. Despite the drama and challenges, the well managed to survive and continue as a community today.
The Challenges and Opportunities of Online Communities
The discussion also touches on the challenges faced by online communities, such as maintaining privacy, dealing with conflicts, and balancing the needs of different user groups. Gail reflects on the need for clear community guidelines, effective moderation, and the importance of member empowerment. She highlights the value of ensuring that members feel heard and have the ability to voice concerns. Gail also emphasizes the importance of inclusivity and diversity within online communities and the need to extend beyond one's own space to consider the perspectives and experiences of others.
The Impact of Social Media and the Future of Online Communities
The podcast delves into the impact of social media on online communities and raises questions about the future landscape. Gail and the hosts discuss the influence of social media platforms, the tension between community and social media, and the potential for fragmentation across various platforms. They speculate on the future of online communities and whether there will be a return to more traditional community models or the emergence of new and innovative platforms. Gail suggests the importance of users understanding their rights and roles within these communities and advocates for more transparency, user input, and accountability in platform policies.
The Power of Online Communities in Nurturing Connections
In exploring the digital culture's evolution, the podcast recognizes the positive aspects of online communities. It highlights how these communities provide spaces for people to connect, share, and support each other, even in niche interests. Gail shares a heartwarming example of how online communities have allowed people to express and find solace in grief over losing their pets. The conversation underscores the importance of recognizing the human element in digital spaces and the potential for personal growth and collective support that online communities can offer.
On this episode of the Cohere podcast, Bill Johnston and Dr. Lauren Vargas are joined by pioneering community strategist and manager Gail Ann Williams. Gail watched the dawn of online communities through her participation and eventual leadership position at the WELL - one of the first successful large-scale online communities. Prior to any research studies, consultants or books about online communities Gail was navigating the challenges of community strategy, development, policy, and exploring the business models of community - more or less in real-time. Gail's journey at the WELL started as a conference manager in 1991, and she helped guide the community through several transformational changes, including an acquisition of the WELL by salon.com in 1999. And the eventual repurchase back from salon.com by a group of passionate members in 2012. In this episode, we discuss: The founding of the WELL and early community culture How the dawn of the Internet affected the WELL Experimenting with different community business models How text-based community experiences can be sensory-rich experiences How privacy, even in private forums, can't be assumed How communities still provide a unique environment for compassion and empathy
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