In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Emily Fishkind (Microsoft) and Richa Rai (F5) to talk about the importance of inclusivity in product development. Understanding inclusion in product management will help PMs build products that are accessible to everyone in the market and can help business growth.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 08:22 Inclusion in product management
• 11:04 Everything is evolving
• 12:58 Creating a sense of belonging, empathy, and cultural awareness
• 15:41 Calling people in than calling people out
• 18:34 3 recommendations for inclusive future in product management
• 21:09 Where to know more about inclusivity?
• 22:54 Is it a challenge or an opportunity?
• 28:44 Focusing on the margin
• 29:29 Inclusive language
• 30:46 Removing a non-inclusive term
• 34:16 Inclusion as you design your products and program
• 39:49 Advice to PM new to inclusivity
• 43:49 How to embed inclusion into your objectives?
• 45:34 Final thoughts