The Sweaty Startup How I Raised Twenty Million to Take Control of a Fifty Million Dollar Company
Dec 17, 2025
Discover the audacious journey of buying Somewhere.com by raising $20 million while rejecting a multimillion-dollar cash-out. Hear how a personal media brand helped secure over $40 million in funding and transformed Nick's business trajectory. From restructuring leadership teams to managing diverse cash flows, he shares insights on calculated risks and ambitious goals. Learn about the pivotal self-storage deal that changed everything and his approach to juggling multiple ventures, all while investing heavily in media. It's a tale of entrepreneurial grit and strategic growth.
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Personal Brand Converts To Real Capital
- Nick Huber's personal, unpolished posts build trust and attract business opportunities.
- His human brand directly helped him raise millions and scale deals in storage and real estate.
Practice Writing By Copying Greats
- Practice concise writing constantly to get better at clear, short messages.
- Copy great writers and rewrite excellent posts to internalize strong copy techniques.
Run Personal Finances Like A Startup
- Cash flow across his businesses is highly seasonal and lumpy, requiring conservative personal overhead.
- Nick keeps personal burn low so he can cut costs quickly when revenues fluctuate.
