#331: Marketing Strategies of a Digital Nomad Ghostwriter Earning $750 per Hour
Oct 25, 2023
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Learn about the importance of continuously improving marketing skills and habits. Guest Amy Suto shares strategies on attracting ideal clients and commanding high rates. Discuss finding ideal clients, strategies for attracting them, sources of business, and managing client workload. Explore the lifestyle and benefits of being a digital nomad ghostwriter. Understand the importance of attraction marketing for ghostwriters of legacy books. Also, hear about the guest's book, 'The Six Figure Freelance Writer'.
Continually improve marketing skills and habits to withstand challenging economic times.
Narrow down target market, value proposition, and positioning to attract ideal clients and charge higher rates.
Understand where ideal clients spend time online, create content addressing their needs, and optimize it for search engines.
Deep dives
Importance of Continuous Marketing Skills for Freelance Writers
In this podcast episode, the speaker stresses the importance for freelance writers to continually improve their marketing skills and habits. The ease of finding work in the past few years has led to a decline in marketing efforts for many writers. However, with the changing economy, it is crucial for writers to enhance their marketing capabilities to face more challenging times. The speaker emphasizes the need to focus on narrowing down one's target market, value proposition, and positioning to attract ideal clients. The episode also features a guest who shares their journey from a $30 per hour writer to earning $750 per hour as a book ghostwriter.
Benefits of Identifying an Ideal Client
The podcast explores the significance of identifying an ideal client for freelancers. The guest speaker highlights the advantages of knowing how ideal clients find freelancers and what convinces them to work together. By narrowing down the focus and being intentional about offering value in specific niches, freelancers can differentiate themselves and charge higher rates. The importance of understanding the psychographics of ideal clients is also emphasized, as it helps freelancers communicate more effectively, attract the right clients, and create tailored marketing strategies.
Attracting Ideal Clients through Marketing Channels
In this episode, the guest speaker shares various strategies for attracting ideal clients. The importance of understanding where ideal clients spend their time, both physically and online, is highlighted. Platforms like LinkedIn, Twitter, or niche-specific freelance websites can be valuable for finding and connecting with ideal clients. Additionally, the guest advises creating content, such as blogs, that address specific client needs and optimize it for search engines. By making their expertise findable, freelancers can increase their chances of being discovered by ideal clients.
Charging Premium Rates for Premium Work
The podcast delves into the topic of charging premium rates as a freelancer. The guest speaker emphasizes that high hourly rates are justified by the premium work and value provided to clients. By articulating their expertise, experience, and successful track record, freelancers can demonstrate the worth of their services. Trust, communication, and the promise of high-quality outcomes are crucial in winning and retaining high-paying clients. The speaker also discusses the importance of balancing availability and workload to provide clients with a luxury service.
The Digital Nomad Lifestyle and Its Impact on Freelancing
In this episode, the guest speaker, who leads a digital nomad lifestyle, shares her experiences and how it enhances her freelance career. The freedom to travel to different locations while working on projects is highlighted as a competitive advantage. The ability to meet clients in person, especially for personal and complex projects like memoir ghostwriting, enhances the writing process. The flexibility and varied perspectives gained from traveling also contribute to a better understanding of clients and their stories. The guest speaker emphasizes the need for a strong personal brand and attraction marketing to capitalize on the benefits of the digital nomad lifestyle.
The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the topic of marketing your business will be a recurring theme in this podcast and in my newsletter for the next few months. Because, frankly, the past few years have made us soft. It was too easy to land work. My guest in this week’s episode is Amy Suto, a freelance memoir ghostwriter and Amazon KDP publishing expert. What I find impressive about Amy’s business is that over the course of a few short years she’s been able to go from earning $30 an hour as a freelance writer to earning a whopping $750 an hour. Not only that, but she’s continually booked solid at that rate. And she does this while spending a big part of the year traveling and working from beautiful locations all around the world. It almot sounds too good to be true, doesn’t it? In this episode Amy explains where she started, how she got to her current level of success, what she does to continually attract her ideal clients, and how she can command these ultra-high-end rates. (Hint: narrowing down your focus is a big part of her secret!) We talk a lot of strategy, but we also get tactical. It’s a great conversation for any writer, regardless of where you are in your journey.
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