Undercurrents Lee Fang: Big Soda is trying to divide MAHA and MAGA
Mar 25, 2025
Lee Fang, a journalist known for his investigative work on corporate influence, dives into the murky waters of big soda and politics. He reveals how MAGA influencers were secretly funded to promote soda companies, creating a rift between MAHA and MAGA supporters. The discussion uncovers the alarming dynamics of lobbying in the food industry and its impact on public health. Fang also highlights the rising power of social media influencers in shaping public opinion and political discourse concerning controversial health policies.
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Shifting Political Dynamics on Soda Regulation
- The political dynamic surrounding soda and junk food regulation has shifted.
- What was once a left-leaning issue, championed by figures like Michelle Obama and Michael Bloomberg, is now being embraced by the "Make America Healthy Again" movement.
Conservative Scrutiny of Corporate Influence
- Years ago, conservative Twitter personalities posting in favor of soda on SNAP likely wouldn't have caused a stir.
- Increased scrutiny of corporate influence within the conservative movement has changed this.
Soda Industry Tactics and Financial Stakes
- The soda industry uses tactics like astroturfing and influencer marketing to manipulate public opinion.
- This is driven by the significant financial stake they have in SNAP, with billions of dollars spent annually on sugary beverages through the program.