Undercurrents
Lee Fang: Big Soda is trying to divide MAHA and MAGA
Mar 25, 2025
Lee Fang, a journalist known for his investigative work on corporate influence, dives into the murky waters of big soda and politics. He reveals how MAGA influencers were secretly funded to promote soda companies, creating a rift between MAHA and MAGA supporters. The discussion uncovers the alarming dynamics of lobbying in the food industry and its impact on public health. Fang also highlights the rising power of social media influencers in shaping public opinion and political discourse concerning controversial health policies.
22:05
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Quick takeaways
- The podcast reveals how MAGA influencers are financially backed by soda companies, raising ethical concerns about influencer marketing and transparency.
- There is a surprising emergence of bipartisan support for reforming SNAP to prioritize healthier food options, challenging corporate influence on public health.
Deep dives
Influencer Marketing and Corporate Interests
The practice of influencer marketing is becoming increasingly criticized for its lack of transparency, particularly regarding the promotion of corporate interests in political messaging. Recent examples highlight this trend, where influencers were allegedly paid to advocate against restrictions on sugary drink purchases through the SNAP program. This has raised concerns about ethical standards and accountability, as many influencers do not disclose their financial ties to these corporate entities. With significant lobbying budgets, companies have exploited this gray area in regulations, connecting their messaging to influencers to garner public support while avoiding scrutiny.
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