Fueling Engagement: Fostering the Purpose-Driven Workforce

Recorded live at the 2025 ASU+GSV Summit in San Diego, this session featured Kimberley Gregorie, CEO at KWG Advisors; Marissa Farrar, Chief People Officer at Turnitin; Debbie Lovich, Managing Director and Senior Partner at BCG; and Ashley Chiampo, Chief Learning Officer at Emeritus.

The speakers explored how organizations can overcome performance and retention challenges by adopting a purpose-driven approach to employee engagement. They examined the consequences of disengagement—from cultural issues to mentorship gaps and declining business performance—and emphasized the value of viewing employees as central to long-term success. The session offered actionable strategies for creating an environment where people feel deeply connected to their work and mission, fostering motivation, strengthening retention, and driving meaningful business outcomes.