Brant Pinvidic - The 3 minute rule, how to say less to get more from any pitch

Hey everyone - the Inside Influence team and I are taking an eight week sabbatical this winter (or summer if you’re in the Northern Hemisphere) to generally reset, recalibrate and refill our creative tanks.

For many of us, myself included, that means traveling across the world to see family members where it’s been far too long between hugs.

To keep you fueled while we’re gone, we’ve traveled back through the archives and pulled out four of our favorite Inside Influence episodes of all time. I can also hand on heart say that each of these has, in some way, radically changed how I show up, lead and influence.

If you're new to the Inside Influence crew, enjoy the ride. If you’re a long-time listener, these are definitely conversations worth listening to twice.

Stay safe and we’ll see you back with a brand new season in August.

Today’s Guest 

Have you ever been in a situation where you had limited time to pitch an idea? I’ve found myself in this situation more times than I can count so when someone sent me a book recently called ‘The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation’. I was ALL IN.

That book was written by my next guest – Brant Pinvidic – award-winning film director, veteran television producer, keynote speaker, top-rated podcast host (Rob Lowe being one of the most recent guests I tuned into) and columnist for Forbes.

With over 20 years of experience in producing, creating, and directing household TV shows and movies – Brant is widely recognized as one of the great creative leaders in Hollywood. Having given over 100+ successful film and television pitches over his career, Brant learnt that if he didn’t get them in the first three minutes – chances are he wouldn’t get them at all. Taking those business and storytelling lessons he developed a proven blueprint for leaders wanting to position their message with impact.

You’ll Learn

• Why three minutes is the key to creating an ultra-concise, ultra-compelling pitch for any idea, product, service or company.
• The Fire Alarm Test – If someone pulled the fire alarm after three minutes of your presentation or sales pitch, have you done enough to make people want to come back and hear more?
• The four core questions every successful pitch needs to address
• Why being passionate about everything – often means you are credible about nothing.
• How to close with a hook that guarantees action.
• And the difference between situational doubt and self-doubt – in particular why one of those mindsets is self-defeating – and the other is self-preserving.
• If now is the time to get others on board with your ideas, product, company or vision – those potentially hold the power to making it happen – then this episode is for you.

References and links mentioned

• my new ebook The Influencer Code

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