Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon

A very small percentage of manufacturing organizations ever get to the point where they're consistently publishing truly exceptional resources for the people they need to influence from the companies they want to do business with. And for the few that DO get it right, that content will often just sit in a resource center on their website collecting dust until it's eventually buried and never seen again. In this conversation, we tackle two critical subtopics of content marketing that so many companies miss. The first is how to take these amazing content assets you're working so hard to create – the blog content, the case studies, the videos – and get them out if front of the people you need to reach, at scale, time and time again. We call this content distribution. The second subtopic is how to give those content assets more legs – so they can reach more people, in more formats and in more places. We call this content repurposing.