Ep 20: Clicks 2 Bricks with Walmart Director of Social Media Marketing Zachary Lones

The impact of social media is being reinvented every day, and now large corporations like Walmart are leading the way. Today we talk to Zach Lones, the Director of Social Media Marketing for Walmart. We kick things off by taking a look at where it all started for Zach — having owned an e-commerce store at the age of 15 and making his way into corporate localized marketing for Walmart. Zach also shines a light on the evolution of Walmart’s social media presence, as the brand has moved into a variety of platforms including Facebook, Instagram, Twitter, and TikTok. He goes on to share some of his secrets to social media success and touches on employee trust, recognition, and associate content. You’ll learn how Walmart separates itself from its competitors by making use of a volunteer strategy and offering social media roles to any store employee that is creative and enthusiastic about content. He provides listeners with behind-the-scenes details on their training process, how moderating content works, and this remarkably led to only one out of 2.1 million posts being flagged. Toward the end of the episode, we discuss how Walmart looks at viral content differently, as well as their views on KPIs, ROIs, and the importance of engagement. Tune in with us today!