Economics for Marketers | Karina Doorley | Ep9 S3 | Strategy Sessions Podcast

Karina is an economist with the Economic and Social Research Institute (ESRI) in Ireland. She is also an Adjunct Associate Professor at Trinity College Dublin and a Research Fellow at the Institute for Labor Studies (IZA) in Germany, holds a PhD from University College Dublin has economics at Cambridge University. She’s easily the smartest person ever to appear on the show.

In this episode we discuss:

• What’s driving the cost of living crisis
• The definition of a recession and if the UK is in a recession
• The difference between inflation, falling inflation and deflation
• What role consumer sentiment plays in how people spend
• The impact of current issues on the UK, Ireland and Europe
• How reduced spending power impacts different groups in society
• Lessons from Covid on managing economic shocks
• How marketers can get a better understanding of the economic issues
• What macro-economic indicators marketers should look for to help understand if/when a recovery is starting

Karina Doorley

Karina Doorley heads up the Tax, Welfare and Pensions team at the Economic and Social Research Institute (ESRI) in Ireland. She is also an Adjunct Associate Professor at Trinity College Dublin and a Research Fellow at the Institute for Labor Studies (IZA) in Germany. She received her PhD from University College Dublin in 2012 with a thesis focused on the effect of fiscal and social policies on labour supply and redistribution in Europe. Prior to this, she studied economics at Cambridge University and University College Dublin.

Karina worked at IZA in Germany as a Research Associate from 2012 until 2014 before joining the Luxembourg Institute of Socio-Economic Research (LISER) as a Research Associate. She was appointed head of the "Employment and Wages" unit at LISER in 2016. In 2017 she moved to the ESRI as a Research Officer and was appointed Senior Research Officer in 2019.

Karina's research interests include income distribution, tax and welfare policy, gender equality and demographic change. She is a frequent contributor to radio and television discussions on economic matters..

Find her on LinkedIn.

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Monday 13 March, The Alex Hotel, Dublin

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Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

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Andi Jarvis, Eximo Marketing.