SHIFT BREAK #4 : We are in the hospitality business and we recognize that the guest experience hinges on how they are treated. There is, however, a pervasive mindset and set of behaviors that make the customer an enemy in our minds and colors the way we think and act toward them, which ultimately damages their coffee experience and the industry at large. This week we talk about how we make the customer the enemy and what we can do to solve this toxic problem that lives in so many cafes.
