003 - How to find more customers for your vegan business (a guide to customer research).

How do you REALLY find more customers for your vegan business? Let's go right back to basics and find out.

In this episode we are looking at something which is the LIFEBLOOD of any vegan business, and that is finding customers. 

And it doesn't matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations - you RELY on people giving you their money. And this is where many vegan businesses falter. Because, and I've said it before, vegans don't seem to be comfortable making money! But we all need customers and, usually, we all need more of them.

So - we're going to get right back to basics. You might be wondering about the best way to find customers, should you be using Instagram, should you be doing PR, or should you try some appointment-making telemarketing or Google Pay Per Click advertising - and the reality is, if this is where you are starting when trying to work out how to get more customers then you need to just STOP. Because do you know what is completely missing from your planning? UNDERSTANDING THE CUSTOMER.

If you don't, then all you're doing is guessing what will work, and you hit nothing by shooting in the dark.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!