The $200 Million Marketing Masterclass

In this podcast episode, Bedros Koolian shares his strategies for generating more leads and prospects for your business. Having built a $200 million net worth using these strategies, Bedros offers valuable insights for entrepreneurs, business owners, and even employees responsible for driving leads. Attention is highlighted as one of the highest forms of currency, and Bedros emphasizes the importance of getting the attention of potential customers. He also discusses the significance of building a brand and marketing your product or service effectively. Bedros introduces the concept of an irresistible offer, where the value of the product exceeds its price, and bonuses are added to increase value perception. He further emphasizes the importance of risk reversal through money-back guarantees. Bedros outlines the five marketing strategies: leveraging personal connections, reaching out to other people's platforms, creating valuable content, running paid ads, and turning customers into referral sources. He explains how each strategy can be implemented to scale business profits and impact.