Shirley Lichti (Wilfrid Laurier University)

The one where Darian chats with Shirley from Wilfrid Laurier University about:

• How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook. 
• The marketing textbook - it’s focus on sustainability and Canadian stories. 
• The trends and changes Shirley sees in marketing education. 

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Marketing Textbook - https://www.mheducation.ca/marketing-9781265247270-can-group

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