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Surfacing Leaders

From Fired to CEO: How to Lead in Uncertainty and Avoid Complacency with Kerim Kfuri

Feb 14, 2025
55:38

In this episode of the Surfacing Leaders podcast, host Marc Koehler sits down with Kerim Kfuri, global entrepreneur and supply chain expert, author, and CEO of the Atlas Network. They explore the intricate world of supply chains, the mindset needed for success, and the leadership principles that drive sustainable growth in an interconnected economy.

Kerim shares his unique journey—from early entrepreneurial ventures to leading a global supply chain enterprise. He emphasizes the importance of adaptability, resilience, and maintaining a limitless mindset to navigate challenges. His three key pillars for supply chain success—choosing the right suppliers, ensuring visibility, and third-party attestation—offer valuable takeaways for business leaders and entrepreneurs.

Throughout the conversation, Marc and Kerim discuss the broader implications of leadership, including the role of curiosity, continuous learning, and combating complacency. Kerim also provides insights into the future of AI in supply chains and the delicate balance of flexibility in today’s workforce.

Tune in to discover:

  • The key mindset shift that separates successful leaders from those who struggle in uncertain environments.
  • How to build a supply chain strategy that mitigates risk and maximizes efficiency—whether you’re a startup or a multinational company.
  • Why complacency is the biggest threat to leadership—and how to combat it in your business.
  • The future of AI in supply chains and how emerging technologies are transforming industries.
  • The one leadership trait that will set you apart in a rapidly changing world.

Join us for this engaging discussion on leadership, innovation, and the ever-evolving world of supply chains.

Connect with Kerim Kfuri:

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