#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO

What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?

Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control.

Today, we're going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We'll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward.

To help me discuss this topic, I'd like to welcome, Mark Nardone, CMO at PAN.

About Mark Nardone

Mark has been a driving force at PAN since its inception. As part of the executive team, Mark oversees operations and leads strategic growth initiatives across business development and marketing.
Mark’s acumen sparked PAN’s positioning as a brand-to-demand agency forged in PR. With more B2B brands seeking a modern, energetic, agile partner to connect the dots between brand awareness, demand acquisition, and growth, Mark saw an opportunity for PAN to meet those needs on a global scale through integrated, data-driven marketing and PR grounded in real-world impact.
Passionate about all things AI and CX, Mark is active in Harvard’s Office of Technology Department Expert-in-Residence (XIR) program and the thought leadership realm. You can find his insights on the DMNews Podcast, Heinz Marketing Radio, PR News, Agile Brand, and Evan Kirstel LinkedIn Live. When he’s not discussing the latest marketing and PR trends, Mark enjoys golfing and spending time with his wife and two kids.

Mark Nardone on LinkedIn: https://www.linkedin.com/in/mark-nardone-807560/

Resources

PAN: https://www.pancommunications.com

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