Episode 26 - Diversify and Thrive with Bestselling Author Willow Winters

In this episode, guest Willow Winters dives deep into the challenges and strategies of independent publishing, offering valuable insights for writers looking to grow their careers. She shares her journey with Kickstarter, self-publishing, and creative marketing, providing actionable advice for authors seeking long-term success.

* Stay Persistent and Take Risks: Willow’s early Kickstarter campaigns barely met their goals, but persistence led to six-figure successes. Writers should embrace the idea of refining strategies, experimenting, and pushing forward even after initial setbacks.

* Look Beyond the Writing World: Willow talks about how looking outside of the writing community for business ideas helped her grow. Writers can apply this by learning from other industries to innovate their marketing and sales approaches, moving beyond the conventional wisdom of indie publishing.

* Diversify Sales Platforms: Willow emphasized the value of direct sales, Patreon, and special editions. For writers, exploring different formats and platforms (such as crowdfunding, digital exclusives, or limited editions) can boost both reach and revenue, expanding beyond standard ebook or paperback sales.

* Balance Art with Business: While creative fulfillment is crucial, Willow highlighted the importance of wearing a "publisher hat" when making business decisions. Writers should understand market trends and be willing to adapt (e.g., book covers, formats) to appeal to readers and increase sales.

* Leverage Backlists for Consistent Marketing: Rather than constantly pushing new releases, Willow has found success in consistently promoting her most popular backlist titles. Writers should consider focusing their marketing efforts on older books that resonate with readers, keeping them in the spotlight and building momentum.

Final Thoughts: This episode highlights the need for writers to blend creativity with entrepreneurship. Building a sustainable writing career requires not only producing great content but also understanding the business side—adapting to platforms, experimenting with sales strategies, and consistently marketing popular works. By taking risks and learning from other industries, indie authors can unlock new avenues for success.

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