539: Nick Cavouto | Pillars of Personal Branding

Nick Cavouto has "the best-kept secret" behind Fortune 500 executive personalities of multi-billion dollar brands like Microsoft, Paychex, and Pandora. Nick is an entrepreneur, speaker, and mentor who uses his world-renown expertise in personal branding to transform experts into thought leaders and mentor entrepreneurs on how to dominate the “attention currency” of their audience.

His work has helped hundreds of entrepreneurs earn over 1.5+ billion digital impressions online, 500,000+ leads, and $60M+ dollars in revenue. You’ll find him featured in Forbes, Entrepreneur Magazine, and Gary Vaynerchuk’s blog.

Needless to say, with such an impressive resume, I’m excited to jump right into the episode and learn Nick’s pillars of personal branding! 

Things you will learn in this episode:

[00:01 - 06:48] Opening Segment 

• Sponsored ad
• I introduce today’s guest Nick Cavouto
• Mentors entrepreneurs 
• Personal brand expert 
• Transformational leadership
• Visit travischappell.com/makemypodcast
• Nick gives us some background on himself
• Dad was a drug dealer before he was born 
• Entrepreneur family 
• Oscillation in emotional family dynamics
• Facing both wide acceptance and rejection while young 
• Nick’s time in school
• Positive view of grade school
• The ability to be yourself
• The struggle of making decisions in college
• Finished college in his 20’s

[06:49 - 11:56] The Spirituality of Business

• Nick talks about beginning to find purpose 
• Starting to work for a non-profit organization
• The opportunity for leadership and management 
• Nick talks about his time going back to finish college
• The addition of responsibilities at home
• The journey to now
• Disappointment with the non-profit organization
• Applied for a Fortune500
• Left the Fortune500 and started an agency
• Picking up spirituality again with a different perspective 
• Mentoring entrepreneurs now

[11:57 - 17:54] Why Personal Branding

• Nick talks through the emergence of personal branding
• The repeated history 
• The future of personal branding is here
• The miss of not thinking about new technologies
• Brand always wins
• Figure out the major differentiator 
• Personal branding solves the puzzle of dropping prices
• People do business with people who they trust
• A word from our sponsors

[17:55 - 24:26] The Pillars Personal Branding

• Nick talks through action steps to get started
• People buy you not a product
• Story, Energy, Magic
• Your story
• Who you are and what happened 
• Relatable and transparent
• Your energy
• Do you fill people’s bucket, or draw from it
• Your magic
• Your unfair advantage 
• The first 3 of 7 key steps to personal branding
• 1. Your personal story 
• 2. Platform - audio, video, our written?
• 3. Positioning 
• Where to get the rest of the 7 steps
• Links below
• The importance of positioning 
• Your differentiation 
• Communicating your superpower
• Core thesis 
• Your ‘flex’

[24:27 - 30:19] Closing Segment

• Who you know or what you know?
• The segway of who you know provides context on who knows you
• People’s perception of view 
• Nick’s top tips to building relationships
• Content builds relationships
• Relationships build trusts 
• Trust drives revenue
• Building relationships is foundational to building success
• ThE RaNDoM RoUnD
• How to reach out to Nick
• Links below
• Final words 

Tweetable Quotes: 

“My focus today is around mentoring entrepreneurs, allowing them to see that authenticity and connection is the ultimate currency in business.” - Nick Cavouto

“What’s really going to differentiate you, what’s gonna make you different? It’s going to come down to your personal brand.” - Nick Cavouto

“People are not buying a product, they’re buying you.” - Nick Cavouto

Resources Mentioned: 

• Nick Cavouto Mentorship VIP

Connect with Nick on Twitter, LinkedIn, and Instagram. Visit https://www.nickcavuoto.com/ to learn more about the pillars of personal branding.

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