Side Hustle School Ep. 3230 - Q&A: “How do I test Facebook vs. free traffic?”
Nov 4, 2025
Free traffic methods may feel safe, but paid ads could boost your hustle faster—if the numbers align. Discover how to set up a two-week ad experiment on a budget of $200, focusing on clear metrics to measure success. Learn to create different ad variants and assess lead quality through email engagement. Chris emphasizes the importance of knowing when to stop spending on ineffective ads and provides actionable tips to help you navigate the world of traffic generation.
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Slow Cooker Vs. Microwave Marketing
- Organic search is like a slow cooker: inexpensive and reliable but takes a long time to produce results.
- Paid social ads act like a microwave, delivering fast results but costing money and risking cash burn.
Run A Lean Two-Week Ad Test
- Run a focused, short ad test with a $100–$200 budget and one platform to get quick data.
- Use two ad variants, track signups and downstream customer behavior over ~30 days to decide go/no-go.
Organic List Built From Scratch
- Andrew built an email list of about 3,000 using only organic SEO posts and zero ad spend.
- He wonders whether paid ads would accelerate growth or just waste money without testing.