Next Round: Casey McGrath, Co-founder of Creative Agency Night After Night, on Why Alcohol Brands Should Seize This Moment

Adam speaks with Casey McGrath, co-founder and CCO for Night After Night, a spirits marketing firm, about how brands are having to embrace unorthodox marketing strategies during the Covid-19 crisis, and how some of them might become new industry standards. Please send any suggestions or requests for future Next Round conversations to podcast@vinepair.com. Thanks for listening, and be well.

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