Design Matters with Debbie Millman Best of 2024 with Editors
Dec 30, 2024
Stella Bugbee, Styles editor at the New York Times, Adam Moss, former editor of New York Magazine, and David Remnick, editor of The New Yorker, share their insights into the evolving landscape of publishing. They discuss the transformation of magazines in the digital age, balancing serious topics with humor, and the shift from traditional advertising to subscription models. Their reflections on editorial choices reveal the impact of leadership on modern media, and they also touch on the importance of preparation and collaboration in quality journalism.
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The Cut's Transformation
- Stella Bugbee transformed The Cut from a Fashion Week blog into a full-fledged magazine brand.
- Her unusual background in design, editorial, and branding uniquely positioned her for this success.
Psychographic Approach
- Stella Bugbee's vision for The Cut was to create a space for both serious and silly discussions.
- This psychographic approach, rather than an advertising-driven one, resonated with a diverse audience.
New York State of Mind
- Adam Moss viewed New York Magazine not as a city magazine, but as a New York state of mind.
- He aimed to restore its original cosmopolitan focus and adapt it to a contemporary audience.
