Digitizing Small Business Insurance, Foxquilt’s Dual Distribution Strategy : An Interview Josh Reznick, Chief Distribution Officer at Foxquilt

Distribution, Digitized: How Foxquilt is Reshaping Small Business Insurance

In this week’s podcast, I sat down with Josh Reznick, Foxquilt's Chief Distribution Officer, to unpack how the insurtech is redefining distribution in commercial insurance.

Foxquilt is a digital MGA focused on serving underserved small business markets across North America. By leveraging its proprietary technology platform, Foxden, the company has streamlined what was once a heavily manual process at traditional carriers — delivering a faster, more efficient quote-to-bind experience.

But Fox Quilt’s real differentiator is its multi-channel distribution model. By balancing wholesale and enterprise partnerships, they have built a scalable approach that expands reach without losing control of the customer relationship. Josh brings over a decade of carrier experience from Aviva to Fox Quilt, applying partnership-driven strategies in a modern digital context.

Here are some of the key insights from our conversation:

🔹 Evolving Distribution Models – How Foxquilt achieved a near 50-50 split between wholesale and enterprise, and grew its agent network from 100 to 10,000 through just 7 wholesaler partnerships.

🔹 The Insurtech Journey – The rewards (and “battle scars”) of building programs from policy zero, and why Foxquilt has thrived thanks to a stable leadership team and startup adaptability.

🔹 Product Development for Underserved Markets – Why Foxquilt zeroed in on contractors and independent professionals, where contractual insurance requirements make digital solutions especially valuable.

🔹 Dual Strategy Benefits – Enterprise partnerships allow for higher revenue per customer and co-branded solutions, while wholesale drives daily scale with hundreds of new policies issued.

🔹 US Expansion & Growth Goals – Tackling state-by-state regulatory challenges, targeting key growth states like Florida, Texas, and New York, and looking ahead to a $200M GWP target within 3-5 years — with international expansion on the horizon.

Thanks Josh for joining me this week - loved the opportunity to chat all things distribution - be sure to catch this one via the links in the comments below 👇

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