NPR's Book of the Day

Betül Tunç's new cookbook shares the recipes behind her viral dough videos

Jan 21, 2025
Betül Tunç, a Turkish baker and social media sensation with over 10 million followers, discusses her debut cookbook, 'Turkuaz Kitchen,' filled with nostalgic dough recipes. She shares how baking serves as a therapeutic outlet and reflects on her rise to fame during the pandemic. Tunç delves into the charm of using vintage kitchen tools and the importance of quality ingredients. Emphasizing the joy of cooking with family, she highlights memorable recipes and embraces the beauty of making mistakes in the kitchen.
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ANECDOTE

Viral Dough Video

  • Betül Tunç's dough-punching video went viral in 2021, leading to her Instagram fame.
  • This popularity propelled her to create the "Turkuaz Kitchen" cookbook and Instagram account with 10.5 million followers.
INSIGHT

Therapeutic Baking

  • Viewers find Betül Tunç's dough-punching videos therapeutic and stress-relieving.
  • The act of baking, especially kneading dough, is seen as a form of therapy.
ANECDOTE

Vintage Kitchen Tools

  • Betül Tunç's videos feature vintage kitchen tools from her personal collection giving them an old fashioned Turkish kitchen aesthetic.
  • She collects these items during visits to antique stores.
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