CMO Course Correction: 3 Insights to Ensure You’re on Track — With Ewan McIntyre

In this episode, Gartner VP analyst and Chief of Research Ewan McIntyre discusses some of the themes that emerge from this year’s CMO Spend and Strategy Survey. This survey captures the strategic and budgetary priorities of marketing in 2022. As budgets start to rise from lockdown-era cuts, CMOs find themselves in a complex environment. Channels continue to shift, inflation chips -away at consumer confidence and fierce talent competition poses challenges for marketing’s operating model.