Michael Jacobson is the CEO who transformed a struggling flower shop into a thriving, multi-location enterprise generating over $9 million in revenue. We spoke about how he acquired a near-bankrupt business and rebuilt it by blending technology, artistry, and a mission grounded in love rather than profit. “Profit’s a great thing,” he said, “but it’s a means to our greater why.”

Instead of chasing corporate slogans about being “number one,” Jacobson focused on culture, human connection, and elegant internal systems. Every designer now works from an iPad, with predictive inventory and automated logistics—yet “we don’t automate just to automate,” he explained. “We’re in the industry of love.” His team uses digital tools to remove friction, not feeling, ensuring that the client experience remains warm, fast, and deeply personal.

Today, French Florist’s success has led to a growing franchise network—but its heartbeat stays human. “We send handwritten cards to first-time clients,” Jacobson shared. “Most would argue that’s not scalable. I beg to differ.” His story shows that scaling a company and scaling empathy can coexist when purpose drives the process.

Listeners will walk away with a grounded playbook for growing culture, technology, and heart—together.

Key takeaways

Build profit as fuel for mission, not the mission itself.
Use tech to remove admin pain, not human emotion.
Automate only when it improves love-driven client experiences.
Culture and team health shape customer experience from within.
Handwritten gestures and empathy can still scale.
Growth follows alignment of purpose, systems, and care.

Michael Jacobson: Can love and tech grow a $9M flower business?