BREAKING (kidding, sort of). In late May, Pew Research announced they would "only do generational analysis when we have historical data that allows us to compare generations at similar stages of life" after a year-long analysis of their own approach to reporting on differences by generations, and the overall landscape of such content and reporting. This announcement supports a lot of what Farrah and Adam have been circling while conducting their research into the Millennial narrative, and Pew's got the data to explain why their approach makes so much sense. Kim Parker, director of social trends research at Pew Research Center, joins to share more context on the thinking and data that got them to this exciting (to us) conclusion.

Read the article from Pew here: https://www.pewresearch.org/short-reads/2023/05/22/how-pew-research-center-will-report-on-generations-moving-forward/. Learn more about Kim Parker here: https://www.pewresearch.org/staff/kim-parker/

How did you know Millennials were coming into their own? 3:39

Methodological considerations for comparison. 8:09

How the narrative has shifted over time. 13:11

The knock on effects of not reporting on generations. 18:40

Gen Z vs. Millennials. 26:40

Why do we skip over Gen X? Millennials? 30:48

How Millennials have become a synonym for young. 36:50

How do you segment millennials into different political parties? 40:04

Stereotypes about Millennials. 46:29

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

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