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In this episode of Small Business Pivots, Michael sits down with Matthew Stafford—former concrete contractor turned e-commerce strategist whose businesses have generated over $400 million in revenue. But the real story isn’t just about scaling brands—it's about scaling beliefs.

Matthew reveals how deeply your self-worth and mindset impact your bottom line. For years, his business growth plateaued at the level of his internal success thermostat—a psychological set point defined by what he subconsciously believed he deserved. Sound familiar?

Only after embracing full personal integrity, identifying blind spots, and working with mentors did he break through those mental barriers. The result? Not just exponential growth for himself, but for his coaching clients—like one who went from $10K per month to a $50 million run rate in three years.

If you’ve ever felt stuck despite doing “all the right things,” this conversation is for you. You’ll learn:

How mindset coaching can be the hidden key to revenue breakthroughs
The role of self-esteem in business success
Why most business problems are actually mindset problems
A powerful question to uncover what's really holding you back: “What am I avoiding or not seeing?”

Plus, we dive into Matthew’s data-driven approach to website conversion optimization through his Build Grow Scale methodology, which flips the script on traditional e-commerce strategy. You’ll also hear how simple tweaks—like asking “what almost made you not buy?”—can uncover millions in missed revenue.

He also shares why now is the best time to be an entrepreneur. With AI tools like ChatGPT and automation technology becoming more accessible, you don’t need a big team—you need the right mindset and 30 minutes a day to learn.

Whether you're an e-commerce brand, a coach, or a service provider, this episode will challenge your beliefs, inspire action, and help you align your inner story with your business goals.

Matthew Stafford: Build Grow Scale, Managing Partner

Website: https://buildgrowscale.com/book-a-call

LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/

Facebook: https://www.facebook.com/BuildGrowScaleEcommEducation

Instagram: https://www.instagram.com/bgs_ecom_education

YouTube: https://www.youtube.com/user/windowsuccess

Email: matthew@buildgrowscale.com

#MatthewStafford #BuildGrowScale #Mindset #SelfWorth #MindsetMatters #BusinessCoaching #SelfEsteem #SuccessMindset #SmallBusinessGrowth #EcommerceStrategy #OvercomingLimitingBeliefs #PersonalDevelopment #DigitalEntrepreneur #ScalingYourBusiness #MindsetShift #AIForBusiness #ConversionOptimization #LeadershipMindset #BusinessTransformation #SmallBusiness

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11. Conscious Interiority Is a Constellation of Processes