A unique challenge of the digital age: As more and more product is sold online, it’s easier and easier for designers' clients to shop around, cutting them out of the equation. Entrepreneurs Lynsey Humphrey and Chad Smith want to fight back against that with an online platform called Sidedoor. In the process, they're looking to help old school trade brands compete in a new era.
In this episode of the podcast, Humphrey and Smith speak to host Dennis Scully about the enormous task of gathering data, why they don’t do returns, and the stark choices facing the design industry as the world goes online.
This episode is sponsored by Atlanta Market and Rohl
LINKS
Sidedoor
Dennis Scully
Business of Home
Business of Home Podcast