The Best One Yet

🥜 “PB & Profits” — Uncrustables’ $1B sandwich. The Mullet Stock Market. Klarna’s AI Ozempic.

Dec 2, 2024

Discover how Uncrustables soared to nearly $1 billion in sales, with NFL players among its biggest fans. Dive into the quirky Mullet Market that contrasts serious stocks with a lively crypto scene. Get the scoop on Klarna's groundbreaking use of AI, where one chatbot replaced 700 workers. Plus, explore the bizarre beauty trend of bathing in crude oil at Azerbaijani spas, and laugh along as the hosts navigate winter woes while dreaming of Aruba's sunny escape.

22:47

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Uncrustables has reached nearly $1B in annual sales, driven largely by its popularity among NFL players and strategic market penetration.

Klarna's extensive use of AI has enabled significant cost savings by replacing numerous human roles, provoking discussion on automation's impact on employment.

Deep dives

Uncrustables: A Billion Dollar Snack

Uncrustables, the crustless peanut butter and jelly sandwich, has become a billion dollar brand, largely due to its popularity among NFL players. The Baltimore Ravens alone consumed around 8,000 boxes last season, indicating a significant demand among professional athletes. The flavored sandwiches saw a tremendous growth trajectory after being acquired by J.M. Smucker in the late 90s, which capitalized on the existing school cafeteria market. This surge in popularity showcases how a simple idea, without the need for complex innovation, can resonate and thrive in a crowded marketplace.

Intro

3min

Winteritis and the Warm Escape of Aruba

2min

The Billion-Dollar Rise of a Simple Snack

6min

Exploring the Mullet Market: A Financial Duality

4min

Klarna's AI Revolution and Business Trends

12min

Uncrustables is close to $1B in annual sales… Biggest fan of these PB&J snacks? NFL players.

How to explain stocks? We have a “Mullet Market”... Fundamentals in the front, crypto party in the back.

Klarna is the most intense user of Artificial Intelligence we’ve ever seen… 1 chatbot replaced 700 humans.

Plus, hot new beauty trend? Crude Oil… Bathing in black gold is the 800-year-old spa surprise.

$SJM $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… “Jacuzzi: Legend of the Life-Saving Tub” 🛀

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts

FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/

SOCIALS:

Instagram: https://www.instagram.com/tboypod

TikTok: https://www.tiktok.com/@tboypod