Building With Buyers

218 - How We Launched A Buyer-First Free Forever Plan At Navattic (Natalie Marcotullio & Raman Khanna)

Feb 12, 2025

23:51

Natalie Marcotullio is Head of Growth and Ops at Navattic (Seed funded). Raman Khanna is Growth Lead at Navattic. Navattic makes buying easier with interactive demos. 28k+ demos built so far. You can also check out Episode 139 and Episode 180 where I had Natalie on.

Since 2020, Navattic has been a sales-led company. Plans start at $500/mo. They just released a product-led motion. One interactive demo, free forever.

Here’s what we cover:

Why’d you decide to go product-led;
Why’d you decide to go freemium vs. free trial (HINT: buyer-focused);
What were the main steps to get there;
What were some stumbles and how did you fix;
What was your launch plan;
How many demos built on the free plan, and what % have converted to paid;
What have you learned since launch.

Natalie on LinkedIn:www.linkedin.com/in/natalie-marcotullio

Raman on LinkedIn:www.linkedin.com/in/raman-khanna

Navattic:www.navattic.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠

Website: ⁠⁠⁠furmanovmarketing.com