Legacy

Kellogg | From The End Of The World To Wellness | 1

Dec 2, 2025
Discover the fascinating and bizarre origins of Kellogg's breakfast empire, rooted in 19th-century apocalyptic beliefs and anti-masturbation campaigns. The hosts delve into the Kellogg brothers' unique health philosophies influenced by their Seventh-day Adventist background. Learn how their childhood experiences shaped their views on diet and wellness. Explore the intriguing connection between societal norms, sexuality, and food, setting the stage for Kellogg's journey into a global health revolution.
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INSIGHT

Origins In A Health Retreat

  • The Kellogg story begins at a religious health retreat in Battle Creek, not a factory or supermarket.
  • John Harvey Kellogg's roots in Seventh-day Adventism shaped his medical and dietary innovations.
INSIGHT

Wellness As Religious Doctrine

  • Seventh-day Adventist wellness blended spiritual belief with natural remedies and lifestyle.
  • Their six-part balance model (air, diet, evacuations, sleep, exercise, peace of mind) guided treatment.
INSIGHT

Colonial Blindness To Indigenous Wisdom

  • Colonial attitudes prevented Adventists from learning Indigenous medical knowledge despite local expertise.
  • They treated the land as a blank slate and invented health practices instead of borrowing proven ones.
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