I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Joe Glover is the kind of person who gives marketing a good name. While some may be guilty of aggressive marketing and using hacks to get as many members as possible, Joe uses an entirely different approach. He believes in leading with kindness.

His tagline is Positively Lovely which might sound a bit crazy in the marketing world today, but not does he live by this, he does it with great success and has built a community of over 16,000 people in the UK and the US. I talk to Joe about his beliefs and how it all started with a small meetup.com group.

Topics covered:

Examples of a community coming together to lift each other up
When is a community not actually a community, just marketing bullshit.
Three steps towards creating a community
Start by looking at problems in your own life and how to solve them
How Joe’s very first meetup.com meet up went.
Aligning yourself with people or businesses who have a wide network
What did Jow create that was so different to other events?
Create something that makes you different and unique
The benefits of having a really strong set of values
Consider your target market and who you are best equipped to help
Avoiding buzzwords in your marketing. Keep it simple.
Encouraging word of mouth activity

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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DE JOVEN EMPRENDEDOR A INVERSOR GLOBAL | Con Cristian Arens 🌎💶