Starter Story I Make $1M/Year With One Website | Starter Story
Oct 9, 2025
In this discussion, Alex Goldberg, founder of finvsfin.com, shares his incredible journey of turning a side hustle into a million-dollar success while maintaining a full-time job. He offers insights on managing fear during transitions and explains how he capitalized on niche markets in health and wellness. Alex dives into effective SEO strategies and the significance of strong affiliate partnerships. With practical advice on content creation and audience engagement, he inspires listeners to pursue their entrepreneurial dreams.
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Launched Site While Employed
- Alex built FinvsFin as a product review site focused on health and wellness while working a full-time job.
- He wrote the first 60 articles himself and learned WordPress to launch the site.
Win By Covering New Niches Early
- Find niches that are new, not crowded, and have momentum to capture traffic early.
- Being among the first to cover a topic gives outsized SEO advantage until big publishers enter.
Monetize With Direct Brand Partnerships
- Build direct partnerships with brands you drive traffic to and negotiate commissions or payments.
- Use your traffic evidence after ~6 months to demonstrate value and secure deals.