The Brand Strategy Roadmap with Cindy Knezevich, SVP of Brand and Communications at Salesloft

This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.

On this episode Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency. 

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Brand is who you are, product marketing and demand gen is what you do. And so those two things work really well together when they’re aligned, when they’re not aligned, it can be pretty painful.  - Cindy Knezevich, SVP of Brand and Communications, Salesloft

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Episode Timestamps:

*(02:12) - Cindy’s role at Salesloft

*(02:59) - Segment: Trust Tree

*(06:08) - Creating a successful brand campaign

*(15:03) - The importance of brand consitency 

*(16:10) - Segment: The Playbook

*(23:20) - The role community plays with your brand 

*(26:28) - Making big bets as it relates to brand

*(29:26) - Segment: Quick Hits

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

• Connect with Cindy on LinkedIn
• Connect with Ian on LinkedIn
• Learn more about Salesloft
• www.caspianstudios.com