The Next Generation: Social and Business

Social and business. Will this marriage last? The experts speak. Prof. Jerry Kane: "We're only at the beginning of the revolution ushered in by and through social, mobile, and digital technologies. Businesses, societies, and governments will be so radically different in 15 years...we'll barely recognize them." Gabi San Martin: "Business...has quickly become a conversation between the customer and the company." Rohit Ohri: "As social media becomes overloaded and 'popular,' the key skill will be properly filtering the data, or in a more human sense, listening." Mark Yolton, SAP: "It is not the strongest of the species that survives, nor the most intelligent. It is the one most adaptable to change." - Not by Charles Darwin. Todd Wilms, SAP: "By 2015, we will be drowning in content and messages. As marketers, it is our responsibility to clean-up the landscape by creating smart, targeted content and messages, and stop the deluge of trash..." Join us for The Next Generation: Social and Business.