After Charlie introduces Mike and congratulates him on the recent Time of London article about Contend, Charlie and Mike discuss:

• Just what it is that Contend (at https://contend.legal) does to provide safe, accessible, and affordable information for "regular people" when those people confront a legal issue (principally, providing both signposts to information resources (often secondary sources aimed at non-professionals) and connecting people to legal professionals and other organizations that can provide additional help)

• Why Contend at present operates only in England and Wales (primarily because (i) the UK's regulation of the legal services delivery system is less hidebound by outdated and overly broad "unauthorized practice of law" rules and (ii) the UK's legal innovation culture is so well developed)

• How Contend markets its product offerings (initially focussing on paid Google ads, now coming to rely more on organic Google search of access-to-justice content that Contend creates, and partnering with A2J nonprofits and other brand-building efforts)

• The significant business challenge Contend has so far faced (customer acquisition - and, in particular, conveying why Contend is a service provider that consumers can trust) and the most significant "win" that Contend is to date most proud of (having as significant and favorable an impact on people's lives as Contend has had)

Link to Times of London article about Contend: https://www.thetimes.com/uk/law/article/we-use-ai-to-make-justice-more-accessible-to-ordinary-people-fk78crxtt