Rita McGrath & Kai D. Wright, Columbia Professor- Thought Sparks

Kai D. Wright is a scholar-practitioner who has taught at Columbia University for over 10 years while serving as a leader at global marketing agencies Ogilvy and Dentsu, advising Fortune 100 companies. He's a change expert that helps organizations and industries advance DEI, is a member of Ad Age’s diversity council, and host of the "System Overload" series on Ad Age, which is how I got to know him as we discussed how you get large scale change to actually happen. On this Friday Fireside Chat, we're going to chat about his career and his new book "Follow the Feeling," giving an inside look at how strong brands grow a cult following while doing good for the world. He's also working on the second book in a series on brand building. The next book is about the role of personal brands in the future of work. Rita McGrath is a best-selling author, sought-after speaker, and longtime professor at Columbia Business School. As one of the world’s top experts on innovation and growth, Rita’s work is regularly published in the Harvard Business Review. She is consistently ranked among the Top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Get in Touch, Keep in Touch! https://www.ritamcgrath.com/ You can follow me on Twitter (@rgmcgrath), on Instagram (@ritamcgrathofficial), on LinkedIn and here on YouTube. For access to the archives, ability to make comments and to be part of the community, subscribe. We’re also ramping up some interesting offers at Valize. For instance, we’ve revived the BareBones net present value calculator featured in my book, Discovery Driven Growth. You can download it for free from the Valize web site @ https://www.valize.com/