Why Redfin Believes Sitzer's Startup Will Fail | The Real Word 333

Byron Lazine and Nicole White discuss Landian—a new startup co-founded by Josh Sitzer, the same Sitzer in Sitzer/Burnett, to give consumers the option of paying a flat fee for the services of a licensed real estate agent—and how Redfin is reacting to the news.

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Connect with Byron Lazine:

https://www.instagram.com/byronlazine

Connect with Nicole White:

https://www.instagram.com/nicolewhite.ct/

This episode's sources:

https://nowbam.com/sitzers-new-startup-charges-49-per-home-tour/

https://techcrunch.com/2024/08/30/redfin-is-already-trying-to-defend-against-a-new-flat-fee-real-estate-startup/

https://landian.co/

Timestamps:

00:00-01:18 Intro

01:18 TOPIC 1: Sitzer co-founds a startup to provide flat-fee real estate services

13:58: Reading off Landian’s services: $49 per home tour, $199 for an offer prep sesh

17:28 “Here’s the big thing…this is where Landian is going to find…”

18:33 “What broker is going to say, ‘Yeah, I want 20% of $49…’?

23:01 Redfin’s thoughts on the flat-fee model (response through TechCrunch)

25:16 “If the buyer/customer wants the same expertise… morning, noon, and night…”

27:56 Will Landian land with some consumers? Redfin is saying, “We tried it; it didn’t work.”

28:38 For Landian to succeed you have to get control of the agent.

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#SitzerBurnett #realestateservices #Redfin